about

Thu Tran

I am a digital-based strategist focused on IMC Campaigns, UX Design, and Data-driven Brand Building.

About me

UX design is the journey of empathizing with the user's pain and needs to turn it into a practical, relevant, and meaningful experience for the user. With over 11 years of experience working in the advertising industry, and 3 years focusing on user experience design for domestic and international clients such as Proter&Gamle, M Village, ABinBev, etc. I believe a good user experience connects users and brands.

Experience

DIGITAL INNOVATION DIRECTOR, PURPOSE.ANT AGENCY

Communication Strategy, Integrated Communication Plan, Digital Strategy, UX Design

DIGITAL STRATEGY & CONTENT SUPERVISOR, DENTSU MCGARRYBOWEN VIETNAM

Content Planning, Inbound Marketing Strategy

PROJECT COORDINATOR, UNICEF

Project Management, Education Trainer & Mentor, Start-up Networking/ Workshop Organizer