Overview:
• Project name: M Village – Co-living Space App/Web Development
• Date: Dec 2021 to present
• Tools used: Adobe XD
• Category: Hospitality
• Role: Strategic Planner, UX Designer
Problem definition: M Village co-living space was founded with the mission of creating a unique, modern living experience for urbanites who value a sophisticated, contemporary, technology-empowered lifestyle. Needless to say, customer experience and digital played critical roles and challenges to achieve this goal.
Solution: Through UX and CX iterative experiments, we built a BX digital ecosystem that helped customers and users interact seamlessly with the brand across their journey - a lifestyle website with an operating booking engine, an application for both their home operation and building communication, a social and message platform for human interaction between residents and the operations team; and the integration from the digital world to the physical space where they enjoy their stay (O2O).
Research:
• User survey // Personas: The urbanists, The experience maximizer, The nomad
• Comparative analysis: Neighborhood, The Collective, Common
Design:
• User journey:
• Mood board:
Website: https://mvillage.vn/en
Results: While the brand is on its way to going up the funnel and recruiting more and more customers, the healthy NPS (Net Promoter Score) has proven that the team is on the right track to grow in the near future.