InCom App

Overview:

•       Project name: InCom App - Financial Investment Platform/ App Development

•       Date: Jun 2022 to present

•       Tools used: Figma

•       Category: Fintech

•       Role: Strategic Planner, UX Designer

Problem definition: People between the ages of 18 and 40 are increasingly interested in other investments besides daily job salary to aim for financial well-being, especially in the face of increased economic pressure and the global crisis following the Covid-19 pandemic. However, there are some challenges such as low financial literacy, time constraint, overwhelming by dry information, and the unfriendly language of current investment solutions in the market. How might we enable amateur investors to make the right investment decision with their money without exposing themselves to the risk of losing much money?

Solution: InCom App is a personalized financial investment management platform that makes investing accessible to amateur investors. By understanding investment style via interactive quiz, InCom recommends the right investment strategy for the new investors, which helps them make the right decision to minimize risks and optimize profits.

Research:

•       User survey // Personas: The progressive risk-taker, The considerate investor, The balanced controller, The guaranteed seeker.

•       Comparative analysis: Wealthsimple, Investica

Design:

•      User journey:

•      Mood board:

Prototype: click here to open